Author: Tallie Gabriel / Source: The Content Strategist
People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. And it would do the savvy content marketer good to have a few classic examples to bust out at parties—or, at the very least, strategy meetings.
In 1895, John Deere published the first issue of The Furrow, an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. The Furrow is still in print today, making it not only the pioneer example of content marketing, but the longest running branded magazine in publication.
Brands like P&G and Michelin followed…
Audience Team
The digital audience insights you need to build, manage and market to your digital audiences.