Facebook ads are quickly becoming a staple of almost every successful social media strategy.

They have the power to benefit your business or brand on so many different levels. From understanding your target audience to driving sales to raising brand awareness, Facebook ads are a compelling way to spend your social advertising dollars.

Though implementing a successful Facebook ads strategy is an entirely different story!

We set out to find a company that has a deep knowledge and expertise in driving results with Facebook advertising. The company we landed on? Classpass. Classpass’ Mary Rykaczewski has been an integral part of growing their customer base through the use of Facebook and Instagram advertising. And that part of their media budget has only continued to grow due to its success.

In episode #44 of The Science of Social Media, Mary shares Classpass’ specific approach to Facebook advertising and how marketers (just like you!) can repeat this scientific process.

A huge thank you to Mary for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to build a thriving Facebook ads strategy.

This episode is available on:

In this episode, here’s what you’ll learn:

Mary Rykaczewski shares the Classpass’ scientific approach to Facebook advertising, including how they identify their target audience, where they spend their money, and how they test ads. You’ll also learn other great things like:

  • Classpass’ story of success with Facebook ads
  • How powerful advertising can be for geo-location targeting
  • What you can learn from running 500 Facebook ads at the same time
  • How to select relevant goals and identify your target audience
  • A step-by-step guide to getting started with your Facebook ads strategy
Inside the Thriving Facebook Ads Strategy at Classpass - The Science of Social Media

3 Takeaways for Marketers Looking to Set Up a Thriving Facebook Ads Strategy

In Mary’s words…

1. Be strategic

The key is to be as strategic as possible as to where you spend your Facebook ad dollars. If you have a small budget you have to be as highly targeted as possible.

2. Feed the funnel with new users

Make sure that you’re feeding the funnel with new users in order to have a big enough pool that you can Retarget against over time. Many marketers spend most of their time on Retargeting…