The lifestyle of a globetrotting blogger/influencer — traveling the world enjoying free meals, lodging, helicopter rides and more in exchange for social media promotion — is one many aspire to. The aspirational nature of this entrepreneurial way of life is exactly why it works. People want to follow along on the fabulous journey.
That’s what 22-year-old influencer Elle Darby was betting on when she emailed Paul Stenson, owner of Dublin’s the White Moose Café and Charleville Lodge, requesting a complimentary stay in exchange for videos and posts on her Instagram account.
Although Darby’s account has more than 80,000 followers, Stenson was not…
