This is probably the #1 question that potential clients ask. They always want ROI (Return on Investment). But gaining ROI is a tricky business, and there are a number of factors to consider. For instance, what if I drive customers to your website, and it’s a mangled mess of spaghetti where they become lost for hours?
Social Media Managers Can Only Do So Much
As social media managers, we can only do so much. We can’t fix your badly damaged website. Sorry to be so blunt, but a bad website will make users leave immediately, with a bad taste in their mouths.
What is the Customer’s Journey?
The customer’s journey must be considered when thinking about social media and the ROI. Here’s an example. A friend…
