When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical.

I’ve read and watched a lot of sales education, and most of it is a horrible fit for me.

Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement them).

Or it’s “just be amazeballs and people will buy.” In other words, don’t do any of that terrible selling, just hope someone feels like making a purchase. Which I can handle on my own, thanks.

Because I do run a business and I like to do things like pay my mortgage, I’ve become a student of conversion, copywriting, and sales techniques that don’t make me throw up in my mouth (not even a little).

“Effective, ethical selling” has been my watchword for the approaches I gravitate to.

And I dig Tim Paige. Here’s why.

I caught Tim’s presentation at Social Media Marketing World this spring, and I took around a zillion pages of notes. Here are some of the things I particularly responded to (and some of the reasons I think he’s a great fit for the Copyblogger audience).

He gets that the audience is the source of all the good things

Everything from Tim’s topic selection to his vocabulary, even down to how he handles hecklers, shows total respect for the audience.

Which is important for all the good-karma reasons, of course. But it’s also critical because that’s where all your business success is created. Our audiences are our customers, our readers, our listeners. They share our content, they link to our sites, and they tell their friends about our products and services.

Your sales strategy can attract potential customers … or it can push them away.

Sales techniques that don’t respect the audience are a little bit like eating the corn you were going to plant for next year’s crops.

You might be tempted to do it if…