Tinseltown | Shutterstock.comNo matter how you feel about Kim Kardashian West, you can’t deny her entrepreneurial success: Kim Kardashian has built an empire that Life & Style magazine estimates is worth $150 million.
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In a world where, according to the public relations firm Edelaman, trust in corporations and CEOs in the past year has fallen dramatically, Kim K shows that influence means everything. What started as a reality show on Bravo has transformed into an enormous cult following.
There isn’t a move that Kardashian makes, in fact, without the entertainment press reporting it. Her popularity continues to grow, and with it, her business. You don’t get to her level of success by accident, and for Kardashian, much of that success can be attributed to marketing.
Here are four marketing lessons the reality TV personalty can teach us, and how to apply them to your own brand:
1. Turn the negative into opportunity.
Before she was known for Keeping Up With the Kardashians, Kim K ran into a bit of a PR mess. That infamous, intimate video of her and an ex-boyfriend spread across the internet like wildfire.
But Kardashian saw her newfound attention as an opportunity, even though she’d become a controversial figure. She used the buzz surrounding her as a platform to launch her reality show, which catapulted her and the rest of the Kardashian clan to fame.
In short, Kardashian wouldn’t let a crisis be the downfall of her brand. Instead, she used the situation as an opportunity and found a way to grow her career. When your brand is faced with a crisis, how do you deal with it? Don’t let the negative situation drive the perception of your brand. Get in front of it and turn things in your favor instead.
