The company is also flipping its logo on all its digital channels to celebrate International Women’s Day on Thursday.

McDonald's Is Flipping its Iconic Arches Upside Down in an Unprecedented Statement

This story originally appeared on Business Insider

People driving by a McDonald’s in Lynwood, Calif., might be baffled by an upside-down sign. The golden arches, typically standing as an M, have been flipped over to become a W.

But this isn’t a bizarre prank or a careless mistake. The upside-down arches are in “celebration of women everywhere,” a McDonald’s representative told Business Insider in an email.

Patricia Williams, the location’s franchisee, flipped her restaurant’s sign in honor of International Women’s Day on…