In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is expected to continue to grow, which means your website and online content must be optimized for mobile audiences or you will lose opportunities to grow your business, brand and sales.
Mobile optimization includes more than simply ensuring your website has been developed to properly display your content on mobile devices. You also need to create content for a mobile audience.
The reality is that mobile audiences consume content differently than desktop audiences. They have different expectations for content, and you need to meet those expectations or your content won’t have any impact. In fact, mobile visitors might click away from your content and never return.
With that in mind, here are seven steps you can take to write content for mobile audiences who skim, scan, and move quickly.
1. Write relevant, attention-grabbing headlines.
Your headlines should tap into emotions and promise something useful, meaningful or entertaining to the target audience. Try to intrigue mobile audiences, so people are motivated to click through to read or view your content if they see the headline on social media, in an email marketing message, or elsewhere online.
However, don’t let creativity get in the way of relevance. Your content must deliver on the promise of the headline or people will lose trust in your brand. That means fewer people will visit your site and consume your content in the future.
2. Communicate the most important information first.
Always begin with the most important messages so there is no chance that mobile audiences miss them. Scrolling on mobile devices can be frustrating, so there is no time for verbose introductions. Instead, write like a journalist and get to the point. You can elaborate…
