Author: Greg Rollett / Source: Entrepreneur
In this video, Entrepreneur Network partner Greg Rollett uses Times Square as a backdrop to make a great point about powerful content you could be making but aren’t. Rollett reminds viewers to use their current surroundings and fun experiences for content — what Gary Vaynerchuk calls documenting, rather than creating.
By documenting fun experiences — like getting to shoot a web show in Times Square — you provide your audience a new and authentic experience that makes for great content. Plus, you don’t have to stretch for new ideas because the opportunity is already right in front of you.
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