Author: Jason Parks / Source: Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?”
According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.” Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Earned placement via Google organic (or SEO) means you don’t have to pay for each click.
An example
Below is an example of PPC result versus SEO via Google Search. The search term I used was “car insurance.” Using Google’s Keyword Planner, I was able to determine that the average cost per click for this car insurance keyword was nearly $60. This is one of the more expensive terms, folks!
You’ll notice there is a little box that says “Ad” to the right of the PPC advertisements. For organic results, this box does not display. Even though organic placements are below the ads, search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to six percent, according to Search Engine Watch.
There is enough search volume where Geico,…
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