What happens in an internet minute? One year ago. The answer would have been 2.4 million searches on Google performed per minute. Yes. Per minute. This year, 3.5 million per minute. Considering that there are 1,440 minutes in any given day, the sheer vastness of that number, along with the endless petabytes of data it represents, should shock and awe even the most scarcity-minded individual.
There is real abundance in the bits and bytes that are floating about in cyberspace. It’s an obfuscated layer that can’t been seen with the naked eye, but only conveyed by the powerful machines that are humming across the planet. However, this is only a sliver of what’s to come. The internet’s exponential rise and its digital tentacles have reached even the most remote destinations.
Yes. The internet is a behemoth. And most of us do understand how to search for the information we’re after. From desktops to tablets, smartphones and beyond. We are all experts at searching. But how many of us know how to dominate Google’s search engine to appear relevantly in an online search? Not many. But if you search for an SEO tutorial online, you get an endless array of tips from so-called “experts.”
Yes, online search is a murky world for those looking to be found at the top of Google’s Search Engine Results Pages (SERPs). But as a decades-long student of organic search, I’ve come to understand the ins-and-outs of what make search engines tick. The truth? It truly can be boiled down to a few fundamental components. At the end of the day, if any tutorial you read on SEO fails to mention the importance of trust, then it falls short of painting the proverbial bigger picture.
The importance of trust.
In the real world, we know that trust is central to life. It’s the basis for relationships and the bedrock for success. As Warren Buffet once said, “It takes 20 years to build a reputation and only five minutes to ruin it.” So what does this have to do with learning SEO? In short, everything. Without trust, you have nothing. If you bother to learn SEO at all, and you’re relying on underhanded methods that include things like shady PBNs and link schemes, you’re wasting your time.
Instead, focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google’s often-changing rules which are getting better and better at finding people who are looking for shortcuts. If you’re not doing the most work for the least initial return, you’re wasting your time. You might experience some short-term bursts in rank, but you won’t be future proof. And that’s the goal — to become future proof.
So in this tutorial, not only am I going to lay the groundwork for the fundamental components of SEO and its underlying factors, but I’m going to give you 12 immutable laws for ranking your content at the top of Google’s SERPs. If you’re anything like me, then you’re looking to understand why certain things work the way they do. If I were to just tell you what methods to use to dominate search, you wouldn’t come away with a greater understanding. What’s the sense in that?
Instead, when you truly understand the nature of trust, and how to build trust over time, you’ll understand why certain things work and why other strategies are likely to backfire and get you into hot water over time. Trust is at the core of search. Without it, you have nothing. With it, you can dominate a field that’s oftentimes total confusion.
Three core components of trust.
In total, there are there core components to Google’s trust. When it comes to learning and understanding SEO, the better you can apply everything you do to this fundamental understanding, the more likely you are to succeed:
1. Indexed age.
Think about this for a moment. in any relationship, the longer you know the other person, the more trust can develop. As long as that person is fair with you and doesn’t do anything underhanded or downright wrong, your trust will naturally increase. Google works the same way. When we talk about trust through age, we’re talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page.
2. Content
The content is crucial. How well written that content is and how much it brings value to the searcher is paramount to its success on Google’s SERPs. Many of the 12 immutable laws of online search that you’ll see are founded on this trust component. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you’ll be on your way to dominating search.
3. Authority
Authority relates to the link profile of any site. But not just the number of links. That bears little importance. It’s about the quality of those links and how many of them were discovered over time. Was it unnatural or organic? Are the links coming from trusted sources with good IP diversity (i.e. from around the world) or do they continually come from one source? Authority is created over time. It can’t be rushed.
12 Immutable Laws of Search
In total, there are 12 immutable laws of search. These are central to your success in SEO, and any tutorial that fails to mention them falls short. If you’re serious about ranking, go out of your way to ensure that each of these 12 immutable laws are met. Simple sounding. Sure. But not quite so easy when wielding this under the veil of well-written content online. It…
