Editor’s Note: In “Tough Love Tuesday,” we connect side-hustling entrepreneurs with support, resources and advice from top experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.
Branding is one of the hardest and most misunderstood concepts of building a company. A brand is powerful and really needs to speak to customers about the company’s values and mission. Yet most entrepreneurs think slapping together a logo and creating a website is sufficient. This couldn’t be further from the truth.
“Branding is more than a gorgeous face,” says branding strategist Jennifer Kem, adding that “basically many people think it’s about the aesthetics, the way it looks –the logo, the website, the marketing materials.”
But that is more the end result. “The truth is that starting with the why of the brand and the who…
