Author: Kristin Marquet / Source: Business 2 Community
Although the SnapChat app is generally thought to be a social platform made for fleeting moments, humor and irrelevant banter, this mobile app offers several marketing benefits for e-commerce brands, especially those in the fashion and beauty industry. SnapChat can be used to interact with consumers in a creative, fun and unique way and the app’s instantaneous, in-the-moment features allow content to stay fresh and relevant. The following tips further elaborate on the advantage of utilizing SnapChat for marketing purposes.
1. The perks of a live feed. On SnapChat, users have the option of sending a normal “Snap,” or posting a “Snap Story,” both of which are captured in real time. A normal snap is a picture or video that is shared with one or more friends and can be viewed for up to 10 seconds before it disappears. Snap stories can be viewed by everyone, regardless of whether they are a user’s added friend or not, just the user’s friends, or a customized group of friends. Stories also last for 24 hours before they are automatically deleted.
One main perk of this live feed is that it provides followers with first-hand updates and news regarding the brand. This feature is particularly useful when…
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