Snap Inc. has just introduced a new application called ‘Lens Studio’ for designers and creatives to build their own augmented reality lenses for Snapchat.
Lens Studio is currently available for Mac and Windows desktop computers. The app is a reflection of Snap’s internal tools used to build its own lenses in Snapchat, giving anybody with a computer the power to build augmented reality experiences.
Augmented Reality (AR) has seen a rapid increase in innovation and commercial distribution over the last few years with companies like Facebook, Google, Apple, and Snapchat leading the way on the software and hardware distribution. Now, with Lens Studio, anybody can bring their doodles to life with little-to-no AR experience.
“This has been an amazing year for AR as a technology,” says Eitan Pilipski, who leads Snap’s camera platform team. “We’re really excited to take this tool, and make it as simple as possible for any creator out there to have a presence on Snapchat.”
