I spend much of my time giving social media advice.
During our free consultation, I do everything in my power to give definitive answers to every question I’m asked. No vague “it depends” stuff here.
Every business, big or small, has questions about how to market on social media.
Here are the top ten answers to the most-asked questions.
A Note Regarding Social Media Advice
Dictionary defines advice as: “guidance or recommendations concerning prudent future action, typically given by someone regarded as knowledgeable or authoritative.”
There’s lots of advice out there. Some good. Some really, really bad.
My advice comes from my experience and six years of serving clients and their social media needs.
You may not like my social media advice. My advice may not work for you.
Or, my advice could lead to a $30,000 win on your first #GivingTuesday campaign (as outlined in our most recent case study).
In the end, I can only be 100% open and honest. And that’s what I’m doing here.
General Social Media
1) Which social media channels should I use?
This question actually is one of those “it depends” answers, but only if you haven’t done your homework.
If you’ve been in business for any length of time, you should know who your best customer is.
- Demographical information
- Their interests
- Where you “see” them interact with you the most (website, email, phone, social media, in-store, etc.)
If you’ve done your homework, it will become obvious which social channel or channels will be most successful for you.
If you haven’t done your homework, go read this post and answer the 10 must-know questions for getting started with social.
2) How can we improve our social media presence?
First and foremost, I’d say businesses need more understanding of how each platform works.
Most of the folks I speak with on our free consultation have no idea that Facebook has an algorithm that severely limits reach.
Recently, Zuck said this about declining reach for businesses.
Facebook’s 2 billion users will “see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard.”
Beyond that, go back to #1 and make sure you know your audience.
If you truly know them,…
