Author: Jomer Gregorio / Source: Business 2 Community
Social media presence has become a necessity for most brands in the multi-channel era. Especially in this day in age where there are nearly three billion social media users around the globe, having a solid social media presence will be one of the most pivotal and effective things companies can do to make their business more competitive in the long run.
Through the years, social media as a marketing platform has evolved from a mere fad followed by the savviest entrepreneurs to one of the most indispensable components in many marketing strategies these days. As an ever-changing platform, there comes again the trends and shifts that will inevitably shape the face of this industry in 2018 onwards.
From the rise of more granular yet more impactful influencers to brands responding to call of…
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.