A friend of mine, David Stucker asked: what does social media marketing do? (Follow David Stucker on Twitter) Why is it so great or effective? And I had to step back for a moment, because the advantages seem so clear to me.
Social Media Marketing Definition
From Technopedia: “Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products.”
Why Is Social Media Marketing Effective?
Social Media Marketing is effective for many reasons:
- SMM can be used to target a particular demographic
- Business owners can spend nothing (but their time) on up to…
