Remember the days when cold calls and door-to-door sales were the best way to find clients? Thankfully, there is a new(ish) tool that has the capacity to do more (with less effort). It’s social selling, the practice of using social media as a means to target prospects, build connections, and establish rapport and trust.
How exactly does social selling do all of that? It connects buyers and sellers directly, cutting out traditional sales channels and shortening the sales cycle. Essentially it eliminates the middlemen, which could be why 75%…
