In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand?
At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable.
The Audit
Start by searching your company name and all variations of it, says Hall. You can use a simple spreadsheet or a database to keep track of the channel name, followers, last activity, link and log if there were any brand issues.
Once you have found all the rogue channels, you need to determine if it is a relevant channel or if it needs to move to the takedown.
The Takedown
If possible, find the employee and ask them to take down the account. If that is not possible, try messaging the account. Hall found many times the person who owned the channel would take down the channel before they had any more correspondence.
If needed, you can try to…
