Social media is always evolving and it’s crucial to stay on the cutting edge. You need to know what’s out there, but more importantly, you need to know what works and what doesn’t. Testing social media marketing isn’t always the easiest to figure out.
Luckily, social media is the perfect place for experimentation. One bad post won’t hurt you, but one good post could provide a window into an entire strategy. It’s a low-risk, high-reward place. We’re huge fans of Simply Measured here at Wax and we highly recommend you download their new eBook The Social Media Marketer’s Testing Guide: Quality vs. Quantity
In the meantime, here are some great tips to help you get started.
Listen to your audience as the main strategy for testing social media marketing
Technology exists to tell you what your followers are talking about. Simply Measured Listening is one tool that can help. We also like Reputology from the folks at Hootsuite. This data is valuable because it can be leveraged in a number of ways, from inserting your brand into discussions on relevant events to finding the right hashtag discussions. Listening to your audience can tell you the content they want to see and when they want to see it. This can also be quite helpful in finding influencers within your space.
Figuring out when to post is something every social media user thinks about—brand manager or not. If you have a high-school or college-aged Instagram user, they’re likely to tell you that “peak hours” for Instagram are on weekday evenings. Keep in mind that social interaction times are not times for social media. No one is scrolling through Facebook…
