Your phone buzzes. You see it’s a text message, not from a friend but a brand. Surprised? For many people, the answer is no. Text message marketing is no longer just for spammers. It can help you foster a relationship with your audience. Consumers are required to opt-in before receiving any texts, meaning they are open to receiving – and welcome – your message.
Marketing Interactions, Inc. CEO Ardath Albee joined us on a recent #CMWorld Twitter chat to explain why she believes “messaging is quickly becoming a go-to channel for savvy marketers.”
When marketers think text messaging, B2C, restaurants, and retail come to mind. How can B2B marketers use text message marketing effectively?
A1. Secret to conversational messaging is to think about situations where texting is a natural fit, not necessarily by industry or B2C or B2B #CMWorld https://t.co/HQTkukvRD8
— Ardath Albee (@ardath421) March 6, 2018
A1: I believe it can be successfully used to drive behavior change when linked to other content & as a research tool. #cmworld https://t.co/OlSGCz9DoG
— Bettina Papirio (@hw_bettina)…
