Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant, just-in-time content.
This game isn’t easy. Our consulting team helps big brands figure it out and make content marketing succeed disproportionately. And if we can help you, let’s talk.
Meanwhile, as we kick off a new year, I’ve been keeping track of what the team and I tell our clients, and how we advise them to do content better. I collected them here, in this list of the 10 Content Marketing Commandments for 2018.
1. Thou Shalt Not Engage in Random Acts of Content
Have a strategy and an editorial calendar, and stick to it.
2. Thou Shalt Not Be a Content Coward
The only way you can really succeed is to be someone’s favorite blog/podcast/video/webinar/email. And that only happens if you have the courage to be SPECIFIC about your topic and point of view. Content that’s about everything is about nothing.
3. Thou Shalt Not Embrace False Metrics
Content consumption (views, downloads, plays) is a symptom of success but is not the sole measure of it. The goal is not to be good at content. The goal…
