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Without customers, you have no business. Plain and simple. But finding those people willing to pay for your product and creating a loyal tribe, doesn’t just happen. It takes you, as an entrepreneur or side hustler, researching your target demographic, building a relationship with them, maintaining their loyalty and continually remain top of mind. It takes marketing.
But under this umbrella term, side hustlers get overwhelmed. There is so much to do — too much — that people’s heads start to spin, causing them to either make mistakes or not take any action.
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