Companies spend a lot of time and money getting a brand established. The harsh reality is that a simple branding mistake can sabotage even the most popular brand in the world.
All branding mistakes are not created equal. It can be done deliberately or mistakenly. Either way, when you’re just starting out, repercussions can be much more serious than that of an established business, because chances are, there’s nothing to fall back on.
Related: The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup
For many of your potential customers, the mistake is often the only thing they know about your company, which could stunt growth before it can even start.
Below are the most common branding mistakes that could kill your brand.
1. Branding without focusing on experience.
Without a doubt, having a strong brand is always advantageous. It can create a positive perception among your customers and make it enormously easier to sell.
However, many mistakenly perceive the brand as a logo, an ad campaign or the beauty of product packaging. Ultimately, your brand is the emotion that a customer feels when thinking about your product.
While branding can help to create a positive perception about your product, your customers’ experience with your product is even more important. To improve the customer experience focus, be timely on resolving customer service issues. Whether it’s implementing live chat on your website or responding to emails within 24 hours, establish a system that puts the customer first.
2. Not hiring a professional designer.
Nothing can hurt your brand worse than an amateur looking-looking logo. No matter…
