Would you like to find a way to reach your target market without a large advertising budget? A way that helps build trust, establishes you as the authority and leader in your niche, and (best of all) brings in leads and cash-paying customers?
No problem, I’m just going to need you to rub this magic lamp here, and make a really big wish.
Just kidding.
The good news is, reaching your target market for free in a way that builds instant authority is possible. And easy. Through Facebook’s “Live Video,” you can reach your target market organically (meaning without paid ads). And appearing on video in real time gives an instant boost to your brand. Live is authentic and personable, and with the ability for viewers to comment, it’s interactive as well.
What is Facebook Live?
Straight from Facebook, Facebook Live allows you to: “Broadcast to the largest audience in the world with the camera in your pocket.” It is a way to post in real time from your phone or desktop and instantly reach your target market. Plus, the videos run continuously in replay.
How to use it for business
First, decide what you want to be known for. While I am sure you are talented in many ways, your Facebook Live platform should stick to one topic per Facebook Business Page/Fan Page. Jumping around is confusing and ineffective. It’s kind of like if Entrepreneur started featuring paleo recipes this week and then next week started teaching us how to…
