When researching last month’s best content marketing, I quickly realized that nothing about the solar eclipse was going to make the list. In July, Warby Parker beat everyone to the scene with a campaign that was equal parts goofy and educational. But in August, everyone from Corona to Krispy Kreme tried to cash in. It was a good example of why newsjacking is a no-no. If your company has no connection to a big pop culture event, it’s okay to sit one out instead of forcing your way into a conversation.
When you do find that marriage of topic and format, that’s when marketing can make its mark. LinkedIn and salary data? A perfect fit. A stock video company and a spoof of millennial ads? Now we’re talking. A dating site and 3D models of eligible bachelors? Okay, you’ll have to trust me on that one. Here are the pieces of content from August that gave us something we couldn’t find anywhere else.
One of the main reasons Microsoft acquired LinkedIn last June for $26 billion was data. The social network for professionals doesn’t generate engagement like Facebook, but it does house valuable insights about where we work and what we do. And LinkedIn’s new State of Salary is the perfect vehicle for that data.
This report is a richly detailed examination of how factors like industry, locations, education, and gender affect our paycheck. It also pairs well with the site’s new Salary tool, a helpful resource sure to reach millions of people for years to come.
The summer box office stunk this year. Why? Netflix, for starters. But also because studios keep betting big on boring action movies that all look exactly the same. Do we really need another film in…
