Social media is where millennials live today.
It’s where they connect, unwind and even find information about jobs and businesses with which they’d like to connect. As the largest living generation today, millennials have a sheer spending power that’s difficult to ignore. With Facebook boasting more than 2 billion users, social media is where businesses go to get their attention. And these businesses trust top social media influencers to help.
I had the privilege of talking with a top social media influencer, Simonetta Lein. She shared her story and how she’s managed to become one of the top influencers of our age.
Becoming a social media icon is the dream of many young people. The allure of having hundreds of thousands of followers around the globe waiting to share your witty tips and food pictures is a dream many hope will come true one day. While the likes of Lein are already living this lifestyle, one should not be misled to assume that getting there is a walk in the park.
Here are some insights from Lein on the backstage of social media success.
1. You need to build on something.
For most millennials dreaming of becoming a social media star, the missing link between them and achieving their dream is the “substance” needed to build a platform upon. What you’re doing that makes “listening” to you and following your story worthwhile is where the substance lies.
For Lein, it started with being a novelist and a host for a popular radio show in Italy. After spending five years in the traditional media setting, a social media manager told her she could have done things differently with social media.
“I started five years ago when I was launching my first novel and working as a radio speaker for one of the most important radio shows,” she said in an email interview. “A social media manager heard about me…
