You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating.
For our own National Cheeseburger Day celebration, we took a look at what makes a great burger. From a perfectly toasted bun to secret sauces, there is a lot that goes into creating the perfect staple of American food. And as content marketers, we could relate to trying to find the perfect mixture of ingredients and techniques to create something that people love.
In content marketing, much like cooking, there is an overwhelming amount of options for composing content or content strategies. It can feel like there are too many cooks in the kitchen, countless ingredients to choose from, or numerous recipes to follow that it becomes impossible to form a cohesive content plan.
So to help you break down the necessities and create captivating content, we gathered four tips for constructing delicious content inspired by—you guessed it—cheeseburgers.
Toasted to Perfection
Similar to the bun on a burger, the introduction and conclusion to your content supports the meat of your message. Set yourself up for success with attention grabbing, empathetic introductions and conclusions to drive your point home. While supporting the content on the page, the introduction and conclusion sections are also great opportunities to support your business as a whole. Mentioning your experience, products, or services help highlight your expertise and reinforce your credibility.
Even more important, no one likes a soggy bun! That’s why the best chef’s place the lettuce directly underneath the patty—it keeps the juices from seeping into the bun. Keep your content clean and clear and by…
