LinkedIn has more potential than most people realize. Whether it is their publishing platform, its ability to build your influence, or most commonly, to make connections, LinkedIn is the leader in business social media. Another way to reach your business goals through LinkedIn is Lead Ads.
What Are LinkedIn Lead Ads?
Whenever you collect email addresses in order to build your marketing funnel, you are faced with possible places that you can lose that lead. For example:
- The contact types the email wrong
- They give you a fake email address
- The email address is real, but it is only one they use for junk
- Entries are not real people, but bots instead
- The person gets frustrated entering their information and gives up
- Their mobile device makes it too hard to enter the form information
LinkedIn Lead Ads were created to address these very issues. Rather than relying on people to fill in the ad once they click on it, the response is prefilled with the name and email address that they have marked primary on their LinkedIn account. This makes it as seamless as possible for the potential client to give you their information. And it is much more likely to be correct information!
Getting Started with LinkedIn Lead Ads
First, you need to start a new Lead Generation Form. Counterintuitively, it is not under “Create a Campaign,” but instead under the “Account Assets” section of the LinkedIn Campaign Manager. Next, you need to fill out each section of the form. The picture will automatically be your profile picture and header.
- Create a form name. This is for your own reference only, and so that you can keep track of that ad.
- Write an offer headline. This has to be 40 characters or less, so you want to make sure that you make every word count!
- Write offer details. You have 160 characters or less to explain to them why they should bother signing up. While a full 160 characters…
