Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large.
At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash for your products/services. Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer.
Social Media Marketing psychological concepts including behaviors, visual strategies, and emotion. Understanding these concepts and incorporating them into your marketing plan will contribute to your campaign’s success, helping to develop that interest and cultivate the demand for your product/services.
People Want to Share
Social Media users love to share content with their networks. Users are sharing photos, images, opinions, articles, videos, etc.
The New York Times conducted a study that examined why people share content online. The study found that 94% of people share because they feel the content will improve the lives of their audience.
“Consumers enjoy content more when they share it,…
