The Real Reason Why Elon Musk Is a Twitter Power User

A whopping 16.7 million people follow Elon Musk on Twitter, where he shares his musings about how artificial intelligence is a danger, updates about progress at SpaceX and Tesla and, lately, jokes about selling merchandise for his latest venture, The Boring Company.

I know it’s a little off-brand, but kids love it

— Elon Musk (@elonmusk) December 11, 2017

It’s true that Musk is working on a lot of intriguing, high profile projects, but those aren’t the only things that make the currently self-described “hat salesman,” a Twitter power user. Stacy Minero, Twitter’s head of content planning, says that in addition to breaking news on Twitter, Musk is adept at using the platform to make his…