Scientists have found good stories produce oxytocin in our brains. So how can marketers take advantage of this? To find the answer, we went straight to Contently Executive Editor and Director of Content Strategy Joe Lazauskas. Joe is the co-author of the book, The Storytelling Edge. He joined us for a recent #CMWorld Twitter chat. What follows is a brief recap. For more tweets from the discussion, visit our Twitter Moment.
Why are people so cognitively responsive to stories?
Our brains actually light up fivefold when we hear good stories, and release an empathy drug called Oxytocin. As a result, we remember information better from stories and also build connections w the people that tell us those stories. #cmworld
— Joe Lazauskas (@JoeLazauskas) February 27, 2018
A1: Stories tug at our heartstrings. We relate to things that happen to people like ourselves.
Marketers can use that to build a relationship with their audience. And make them return for more relatable stories….
