A business can hardly be taken seriously these days if it doesn’t have a Facebook page, but just putting up a page isn’t enough. Marketers who want to get the most out of Facebook understand that they need to keep up with how their pages are doing.
Using Facebook Insights is key to gaining that knowledge. But it’s a robust analytics tool, and many marketers find themselves thrown in to using it without the familiarity required to take advantage of all it offers.
Today’s infographic, by small business funder The Business Backer, offers a guide that walks you through the tool.
It explains how you can use Facebook Insights to see the following information about the performance of your Facebook page:
- Overview. This is where you can see your page summary, the promos you’ve run, and recent posts. It’s a good dashboard snapshot of how your page is doing.
- Likes. There’s much more to likes than what you…
