It can be difficult to cut through the advertising clutter with a strong message.

In a market where advertisements are cluttered with buzzwords and vague messages, it can be difficult to cut through the clutter with a strong message. For Oak Street Health CEO Mike Pykosz, the fact that patients who use his company’s services are 40 percent less likely to end up in the hospital was not enough to build a strong consumer base. By educating the community about the benefits of his services…