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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of choosing and pursuing your true talent. In the news, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic finds a way to dominate Alexa’s voice search results. Our rants and raves cover predictive analytics; then we close the show with a This Old Marketing example that’s full of Fluff.

Show details

  • (00:01): An advertising blast from the past: “I’m a Toys-R-Us Kid.”
  • (00:30): Robert muses on this week’s theme: Are you talented?
  • (06:55): Welcome to Episode 202: Recorded live on September 25, 2017 (Running time: 1:02:46)
  • (09:48): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Register for access and use the coupon code CMIFRIENDS100 to save $100.
  • (10:37): Content Marketing University – Fall enrollment for Content Marketing University ends today. Don’t miss out on the industry’s premier training and education program. Register today, and use code FALL100 to save $100 off a year’s worth of access.
AHREFS

The quick hits – Notable news and trends

The deep dive – Industry analysis

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Rants and raves

  • (42:54): Robert’s…