Marcus Sheridan is a content marketing success story. He grew his pool company, River Pools and Spas, into one of the largest in the world simply by answering every question a prospect could ask, consistently and honestly.
You know, by using content marketing.
And he grew his company during the most-recent economic downturn, when people didn’t have discretionary income. He will tell you he’s not in the pool business, he’s in the business of trust. If people trust you, Marcus says, you will succeed. Take a look at this video of his presentation about trust from Content Marketing World 2016:
Wow, so many key points in there for marketers. Let’s take a closer look at a few of them:
When people in your space have a question, do they think of you first?
- Thanks to technology, people now have the ability to get answers from anyone in the world
- If you hear what your target audience are asking and address their questions more consistently than anyone else, you will be successful
- If they know they can…
