There is an ongoing discussion about the benefits of traditional branding versus modern strategies of branding. In the past, marketers used to think that all you needed was a quality product, strong logo, mission statement or a catchy tagline in order to establish a brand. Big brands thought that having an effective website or buying a Super Bowl commercial became what separated their marketing efforts from smaller competitors.
Nowadays, most of these things are still important (apart from the Super Bowl commercial), but they work to support your other branding efforts. Traditional branding is all about consistency, while modern branding is about authenticity combined with consistency.
Leverage tech for branding.
Technology enables a brand and its content to have a greater reach. There are 7 billion people on Earth and approximately 3.6 billion of them are using the internet.
As an individual among these billions, you might not have the name recognition, but now there are several opportunities, provided by technology, to help connect you with consumers. We have the ability to access information from individuals as well as to communicate with them, and the number of options is increasing faster than ever.
Related: Why You Should Hire One of These People to Tell Your Brand’s Story
Be social.
Social media is an essential facet of branding in today’s business culture. By effectively utilizing
