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Marketing conferences offer a resplendent escape into the ether of visibility. It’s a chance to glean firsthand knowledge and information from some of the leading minds in marketing and search. From SEO to SEM and conversion analytics and optimizations, digital marketers from around the world rush to these conferences to absorb the critical knowledge needed to propel their businesses into the stratosphere.
Some marketing conferences are a haven for SEO and organic-traffic-minded individuals like myself. Others focus on paid search and conversions tactics. Both are crucial in the bigger digital marketing picture.
The truth? Traffic and visibility are terrific, but if you have to know how to convert the traffic that’s arriving at your website or you’re wasting your time. Unless you’re enthralled in some altruistic pursuit, you’re likely interested in not only gaining visibility, but also increasing your leads and your sales.
I mean, who isn’t, right?
And that’s why these marketing conferences are proverbial gold mines. They’re replete with golden nuggets of information and data, frame-worked, firsthand, by thought-leaders and online marketing experts who are there to lay down the rule book. It’s also a brilliant opportunity for networking with like-minded individuals who are engaged in similar activities and interests, and those that might share some common passions and goals with you.
While most of these marketing conferences are well known, some have flown under the radar but still provide immense amounts of value. And that’s really what it boils down to. When you head to one of these events, you’re really looking to extract some sincere value out of them.
Okay, I’ll be the first to admit that there are a lot of conferences out there that are geared towards marketers and entrepreneurs. The question is, how do you find the best one, most suitable for you and your organization? While this definitely isn’t an exact science, there are few key traits to look at when trying to find the right one for you.
Keep in mind that the best conferences are frequented by the most people, but they’ve also been around for the longest. Yet, there are other conferences, which might be considered to be more in their infancy, that are truly terrific, and arguably provide more value to newcomers. This boils down to the speakers, the event’s footprint and also the location as well.
Some might also argue that influencers and power users on platforms like Twitter, Facebook, Instagram and others might be the source of success for some of these…
