Over the recent years, social has undoubtedly become an important part of any brand’s digital marketing strategy. Regardless of the size of a business or the industry it serves, there’s no denying that social media has completely transformed the way we market and consume.
Nearly every component of digital marketing involves social media in some way. In turn, a successful digital strategy involves a successful social strategy, which ultimately relies on effective integration across the entire marketing department and business as a whole.
That’s why it’s necessary for digital marketers (especially social media marketers) to stay on top of social media trends and pick up on new skills, no matter what field you’re in. With the rise of new technologies, the skills needed to support them are constantly changing. Social media recruiters and hiring managers place those with verified experience and social media marketing certifications as leading candidates.
Social Media Recruiters’ Top Certifications to Set You up for Success
In a highly competitive job market against top marketing talent, it’s beneficial to discover different ways to set yourself apart from the competition.
Want to place yourself ahead? Whether you’re currently seeking a new opportunity or wanting to brush up your social media marketing skills, consider adding these certifications to establish yourself as a social media pro.
1. Facebook Blueprint
Facebook is the largest social media platform in the world, and is one of the most effective social channels to advertise on (remember, Instagram advertising runs through Facebook Business Manager). So when it comes to social media contractors, we know employers highly value marketers who know the back end of Facebook.
Facebook Blueprint offers two credentials – the Certified Planning Professional and Certified Buying Professional certifications. Both are meant for marketers who manage and develop Facebook business pages and advertising campaigns. Each Blueprint certification is valid for one year and involves two exams for completion in either the Planning or Buying expertise.
The Blueprint Certification from Facebook is the only one that’s formally recognized by the social media platform. Social media recruiters encourage marketers who work with Facebook advertising to get certified, as it’s designed to test your Facebook marketing skills to the fullest extent.
Cost: $150 for each exam
2. Twitter Flight School
Twitter offers two “paths” to help marketers create more effective marketing campaigns and build a stronger presence on the platform. The Marketing Leadership program aims to help users improve marketing strategies and discover ongoing business opportunities. It covers five 10…
