Once you’ve got a good grip on Instagram metrics and performance of your account, you should take a look at the traffic coming from Instagram to your website and examine people’s behavior once they land there.
The first thing to take care of is to set up the right tracking. A majority of analytical tools often report Instagram traffic as “Direct,” because all referrer information gets stripped away when switching between apps.
To truly get all the data you’re after, employ URL shorteners. Now, every time someone clicks on the link in your Instagram bio, you will have all the information you need about them. You can compare that number to the number of clicks reported in your Instagram analytics, if you do have access to them.
Another strategy I highly recommend is to build a special landing page just for Instagram traffic. Most likely, your homepage paints a very broad picture of your brand. While it may be a good starting point for people who randomly stumbled across your site, it is not ideal for people who are already on your site and had some sort of previous interaction with your company (even if it’s on Instagram).
Now that they’re on your website already, you want them to take the next step, whatever it may be for your business: whether it’s scheduling a call, signing up for a…
