Interested in taking your social media strategy to the next level? It’s not enough to just post on social media channels. Reconsider your overall strategy and how to reach your audience with relevant and engaging content. To up your social media game and gain a competitive advantage against the vast amounts of content out there, implement these top 20 tips:
- Choose the right tool: Analyze how you execute your social media strategy and the tools you are using for publishing and monitoring your posts. Whether Hootsuite, HubSpot, or another social media tool, you’ll want to use a tool that compliments your marketing activities and that is easy to use.
- Know your audience: When was the last time you did buyer persona research to understand your target audience? According to the Buyer Persona Institute, you should define your personas by interviewing recent buyers from the last 30-60 days or at least from the last year. Consider revisiting your buyer persona research on a yearly basis to have the most up-to-date information.
- Pick the right channels: Consider additional social media channels like Instagram, Pinterest, and Snapchat. Choose channels that your buyer personas are using and engaging with. Go beyond the main channels of Facebook, Twitter, and LinkedIn.
- Align social media with your content marketing plan: Include a social media section in your overall editorial plan. Social media content should be a large part of your content marketing plan, not an afterthought.
- Follow your style and branding guidelines: Staying consistent with your voice and messaging and following your company’s writing guidelines for social media posts and marketing content will help make it easier for your readers to digest content.
- Top influencers: Consider sharing your customers’ and employees’ social media content, in addition to key influencers within the industry. By doing so, customers and employees will be more likely to engage and respond to your posts in the future. Also, reach out to top influencers and ask them to share a blog post you’ve written or…
