Editorial Note: Pssst, we actually do have a real breakthrough resource for you — but doors close today, Wednesday, April 4 at 5:00 p.m. Pacific Time. You can check it out here: Creative Content Foundations 2018
Way back in 2014, I wrote about a breakthrough resource for your content creation.
Here’s what I had to say:
“Finally, after years of clumsy, clunky automated tools for ‘spinning,’ scraping, regurgitating, and extruding low-quality content, we’ve found a solution.
“This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword phrases.
“We’re calling this resource RealWriter — and if you don’t implement it for your content marketing program, you’re missing out.”
Spoiler alert: RealWriter isn’t a new app, and it’s not an enterprise platform.
It’s just … a real writer. Like you. Like me.
Why so snarky? Because at the time, I saw app after app being promoted to solve problems that are much more intelligently addressed by a real human being.
Why revisit RealWriter in 2018? Surely as a culture, we’ve figured out that there are some things software is wonderful at, and some things that are better done by human beings who care about their craft. Right?
Well … sometimes.
Is your content failing to connect?
“RealWriter uses advanced algorithms including RealEmpathy, RealResearch, and RealListening to craft content that actually makes your audience more engaged and helps them develop positive emotional associations with your company.”
Developers are coding hard to crack this one. They’re working on natural human rhythms of speech, building massive databases of conversational snippets in an attempt to create digitally generated text that “feels like a person.”
How effective is machine-written content so far? It tends to look a lot like this.
(Apologies for any Uncanny…
