It’s no secret that the use of video has exploded in recent years. In fact, our 2018 Benchmarks, Budgets, and Trends research found 72% of B2B marketers say they use video for content marketing purposes.
TrackMaven CEO Allen Gannett is considered to be one of LinkedIn’s influencers and has been uploading native video to the platform for months. Allen joined us for a recent #CMWorld Twitter chat to share his experiences.
A1: The uploading experience on LinkedIn doesn’t differ much from Facebook although it takes a bit longer. Snapchat is short snippets, and isn’t as effective for me because I have a hard time having fun in 10 seconds or less #CMWorld
— Allen Gannett (@Allen) January 16, 2018
A1: It doesn’t bloody work most of the time I think, at the moment, video on LinkedIn is more about awareness building than reach. Still far less engagement; good to help you stand out, though. And yes, still far better for B2B than B2C. #CMWorld
— Lorrie Hartshorn (@LorrieHartshorn) January 16, 2018
A1 More professionally minded audience. Content likely to be seen by decision makers you’re looking to influence. A great way to showcase expertise. #cmworld
— René Power (@renepower) January 16, 2018
A1: As is true for all platforms, we need to understand our LinkedIn audience better than ever before to make sure we are creating videos that will resonate with them! Not sure it’s the place for “funny,” 6-second Vine-type videos. #CMworld
— Olive & Company (@oliveandco) January 16, 2018
Once you decide to try video on LinkedIn, should you spend time and budget on a professional video? Or should you create content “on the fly” with your smartphone?
A4: I literally film on my…
