Marketing for veterinary practices takes both a specialized knowledge of the pet care industry and an insider’s insight into how people choose and trust someone to take care of their furry family members. A waiting room full of limping doggos, squawking parrots, and unamused kitties can leave little time for self-promotion.
That’s where Vet Help Direct step in to give a voice to the ever-valiant saviors of our animal pals.
Taking care of every aspect of a vet practice’s digital marketing, their team of vets, vet nurses, and digital specialists help spread the good word via social media, websites, SEO, blogs, client emails, Facebook ads and PPC. They even have a vet directory and review platform to amplify their online presence.
Sarah Spinks, the Veterinary Education and Content Manager at Vet Help Direct, spoke to us about the service they provide to vets.
“We believe that vet practices consistently underplay their clinical excellence, standard of care and impact they have on the lives of their patients and clients.”
Being a specialized industry, with individualized client bases, presents both opportunity and challenges across social media.
“Each practice is unique, so we design individual approaches using the practice’s voice and specific strengths to educate, gain, and retain ideal clients. Our clients tell us that they feel they are in safe hands, that we listen and deliver so that they can get on with being a vet.”
Herding Cats: Social Media Scheduling Efficiency
Building a social voice for each clinic was an arduous process and extremely time-consuming. The team managed Facebook, Twitter, and Instagram pages for each Vet Help Direct client―this meant posting out content daily and managing communities with direct engagement.
Going in and out of each individual page was taking up weeks of Account Manager time just to schedule the created content.
“We were using a mix of Business Manager and Hootsuite. We needed a way to streamline our work…
