Author: Joe Lazauskas / Source: The Content Strategist
Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make?
While there are so, so, so many answers to this question, the top choice is pretty obvious. Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares…
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