Fast food chain Wendy’s this year became just as known for its grade A social media sass on Twitter as they are for slinging hamburgers and chicken nuggets.
After a year of attention-grabbing tweets, the company’s social media team held a Reddit AMA where they shared a lesson that every company wanting to make a viral impact can take to heart.
Even though the Twitter account’s voice is all about breezy spontaneity, a lot of thought does go into what is shared. And the team…
