It can be tough being a social media manager responsible for maintaining a Facebook page for a business. You need to engage your fans, grow new ones, generate leads, increase web traffic, and manage your online customer service.
All this involves posting the right content at the right times. Easy, right?
What Do I Post on Facebook and When?
Posting promotional material day in, day out isn’t why your fans followed you in the first place. So, with that in mind, let’s look at some content you should post on Facebook and when.
MONDAY
Monday is the start of the working week and a time when your fans may be feeling like they need a bit of a push. Here are three Monday Facebook posts you can try:
Crosspromote with someone else in your niche. Team up with a business that offers a complimentary product or service and help each other. Whether you write an influencer roundup or simply tag them in your post, this will help you to boost fans. Here’s one we recently ran at Contentworks Agency which got a good organic engagement.
Share an expert tip. Monday is a day when your fans will be business focused so try sharing a tip from an industry expert which solves a common problem or overcomes a challenge. The industry expert could even be YOU!
Monday motivation is needed. #MondayMotivation is a great hashtag to use today. Think about what motivates your fans. If you’re in the financial services sector then it is probably nice cars or holidays, if you’re in the fitness sector then it could be a great six pack but if you’re in the beauty sector then maybe it’s great hair! Check out this funny #MondayMotivation gif from hair salon Azzuro Hair Design.
TUESDAY
The Tuesday mood of Facebook users doesn’t change much from Monday. What do to?
Run a contest. If you are able to run a short contest then Tuesday is a great day to do it. This gives you three clear days for the contest to run and one day to announce the results.
Share a blog post. Tuesday is a good day to share a blog post but due to the lower engagement rates you might want to give it a boost until Thursday to maximize your reach. If you are sharing company news to Facebook, then make sure it hits the spot for your audience.
Ask a Question. Asking your fans a question on Tuesday can provide great content marketing fodder for the following week. Pick a subject and ask fans to comment with their questions. Next week you can answer them using Facebook Live or a prerecorded video. Here’s how StoryCorps crowdsources ideas through asking questions.
WEDNESDAY
Here are some ideas to share on hump day.
Share some Wednesday wisdom. Wednesday makes you two more workdays wiser than Monday, so why not do a mid-week wisdom sharing session? #WednesdayWisdom is a popular hashtag among thought leaders and business experts, so add your voice to the mix. Why not make yours a Wednesday Wisdom video like this one from Sony Entertainment.
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