For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.
For those unfamiliar with the Magic Quadrant, I always think of it like a sophisticated report card of a software space. There are two axes: the Y-axis is a company’s “ability to execute,” while the X-axis is a company’s “completeness of vision.” In other words, Gartner examines both the content of a company’s longterm vision for success and if they are able to execute it.
The result is a chart that separates into four categories: niche players, challengers, visionaries, and leaders. This year’s CMP Magic Quadrant looks like this:
As you can see, Contently was named a leader, and we’re proud of that designation.
Gartner also covers other players in the space, and we congratulate NewsCred, Percolate, and Kapost for being named leaders. Download the report to learn more about each of them. We also recommend reading our post about our other industry recognition, where we explain how our product roadmap addresses the needs of marketers stuck in content chaos.
The Magic Quadrant report does an excellent job of explaining why Gartner decided to…
