Did you know that we here at Agorapulse have a Social Media Lab dedicated to applying the scientific method to social media marketing “best practices?”

Each week, we present our findings on social media managers’ pressing questions about social media marketing. Here’s what we revealed last month.

1. Is it Better to Send Quora Ads Traffic to a Blog Post or a Landing Page?

Quora ads are now a thing.

Luckily, they are not intrusive like other social ads and their content is not as spammy as you’ve seen elsewhere.

So if Quora ads are legit, where should you maximize your investment there — should you encourage people to click through to a particular piece of content (like a blog post) or a more sales-oriented landing page?

Quora Ads Hypothesis

Our hypothesis was that Quora readers are more likely to take action on a landing page than a blog post. Were we right? Find out here.

2. Facebook Live: Is it Worth the Effort Compared…