By 2019, it’s estimated that 80 percent of all internet traffic will be video.
Video isn’t slowing down, so it’s important that you know how to make your content stand out and get the results you want.
In this blog post, we’ll share lessons from our top-performing social videos. Use these insights to create your best video content in 2018.
Hootsuite’s top-performing videos in 2018—and what you can learn from them
1. 5 Free Sites for Awesome Social Media Images
Facebook recently introduced a reshare feature that allows you to re-engage your audience with old video content. We tested this feature with one of our top-performing videos from last year: 5 Free Sites for Awesome Social Media Images. The strategy proved to be very successful—the video earned over 250,000 views and 2,000 reactions during its second run.
You can use the reshare feature for any previously published video content, but that doesn’t mean you should. It’s important to be mindful of how and when you reshare to get the best results. Here are some reasons you should give it a try:
- The video was a top-performer the first time
- The content is still relevant (i.e. no outdated information)
- You want to try targeting a new audience
- You’re doing a throwback post
We republished our stock photos video because it was a top-performer and we knew that it was relevant to our audience. Social media marketers still spend hours searching for free stock photos—and this video makes their lives easier by recommending a list of high-quality photo sites.
Since we didn’t put any resources into creating this video in 2018, we had an excellent return on investment. It was a low risk with a high reward.
Lesson: Recycle your top-performing content with Facebook’s reshare feature.
2. The State Of Digital in 2018
Our Digital in 2018 video had the highest number of conversions this year. It not only led people to download our Digital in 2018 global report, but it also prompted them to sign up for free trials, check out Hootsuite Academy, and register for upcoming webinars.
We treated this video like a sneak preview of the report’s findings to entice people to download the report. The report is long and in-depth, so we were careful not to overwhelm our audience. We included very…
